Posts Tagged ‘japanese car’

Audi Cars for Japanese Women Soccer Team

The Japanese Women Soccer Team is like a treasure to Japan. They were given the National Honor Award for  winning the championship in the 2011 FIFA Women’s World Cup. It could not have come at a more opportune time when the country badly needed an emotional uplifting. As part of tradition, the award comes with a gift. In this case, it was really 2 gifts: a set of hand crafted make-up brushes and a car key. No, it was not Japanese cars but Audi cars. Audi is a sponsor of the Japanese Football Association, so it was not anything else but part of a sponsorship program. One would also assume that these athletes already have Japanese cars.

The Audi 1 cars are not exactly gifts but given on loan for 3 years. It was a media frenzy because of the nature of the loan. Usually recipients of the National Honor Awards get watches or a Japanese art piece. When the brushes given, many questioned its relevance with the thought that these female athletes probably wouldn’t care for make-up, much more make-up brushes.

However, these are not just any ordinary set of brushes. They are considered to be one of the most luxurious of all make-up brushes with the hair coming from animals like the deer, goat, weasels, and horses. In addition, these are considered highly traditional Japanese craft dating back to the 18th century. They can handed down from generation and used for calligraphy.

If one were to think about it, the 3 year rent-free lease on a car that will be outdated in a year or so is impressive on a temporary basis whereas the brushes can be considered valuable as the years pass.

Unfortunately, not many people can see past the end of their nose and think the Japanese women athletes got a raw deal. Wait a few years, those brushes could be worth double its value today.

As far as the female athletes are concerned, they were the epitome of grace under scrutiny and the harsh spotlight of the media attention. Once the 3 year lease-free period is up, no doubt they will happily go back to using their very own Japanese cars.

Safety of Japanese Cars

In Japan, they take great pride in knowing the safety of the vehicles being sold. The National Organization for Automobiles Safety & Victims’ Aid, more commonly referred to as OSA, examines the safety performance of vehicles currently available in Japan. They choose a selection of Japan’s best-selling cars starting with models from the year 1996.

Car Safety

In 2001 OSA changed their rating system to a complicated six-star system. With this new system they now test the full frontal, frontal offset, and side impact. They then combine the results of all three tests to come up with the overall rating. The overall rating ranges from one to six stars, with six stars being the best rating possible to attain. They also evaluate each test separately. This is to ensure that any shortcomings of the vehicle are presented in great detail. With this new system, the newer ratings have proven to be much more accurate than the old system.

In the full frontal collision test, a moving vehicle with dummies in both the driver’s seat and passenger seat drives with great force into a concrete barrier at a speed of 55 MPH. This is to assess the impact on the head and test as well as see the consequential condition of the vehicle. This is done to denote a head-on collision involving two vehicles of similar weight traveling at a speed of 55 MPH. The full-width frontal impact aids in the evaluations of seat belts and airbags.

In 2001 OSA started testing vehicles by adopting the Euro NCAP frontal offset impact test. In addition, they also perform the full-width frontal and side impact test. These are both done to better ease safety concerns of drivers.

For the Offset Frontal Impact test, two dummies are placed in the driver and passenger seats. The passenger seat then hits a damageable barrier at a speed of 40 MPH. This helps to evaluate the impact on the head, chest, legs, and any damages to the vehicle. The representation of this test is comparable to a head-on collision between two vehicles of the same weight-class traveling at a speed of 40 MPH. However, since only a portion of the vehicle’s body endures the collision, there is less of an impact on the dummy than in a full-frontal collision.

Later on in the year 1999, OSA began testing vehicles using the side impact test adopted from the Euro-NCAP and NHTSA side impact tests. With this test, a motionless vehicle with dummies in the driver’s and passenger’s seat is hit by a 2,090 lb trolley traveling at a speed of 31 MPH. The impact is centered on the driver’s seating position.

All of the above-named tests that are performed on vehicles in Japan only apply in comparison to accidents where all parties involved are wearing their seatbelts. Also, the results of each test can only be compared with occurrences between two vehicles within the same weight-class. Also, keep in mind if the speed of one or both vehicles is much greater than the speed from the tests then the consequences of the impact from that occurrence is not comparable to the tests performed.

Image Source